What's Your Product Persona?
Everyone has their own unique personality and way of thinking, researchers included.
Some individuals thrive on structure and organization, finding comfort in color-coded files, streamlined systems, and the confidence that comes from having a plan for everything. Others thrive on flexibility and adaptability, embracing change, thinking on their feet, and finding creative solutions as new opportunities and challenges arise. Many combine the best of both worlds, finding comfort in systems that provide stability without sacrificing flexibility.
So, which persona feels most like you?
Automated Genotyping
This persona has no patience for unnecessary hurdles, overly complicated processes, or waiting longer than necessary for answers.
While others take the scenic route, they’re always moving fast, making each moment count, and leading the charge in any room they're in. Preventable mistakes are their pet peeve, and they take pride in being a perfectionist.
They're usually three steps ahead and wondering why everyone else is taking so long.
Genetic Monitoring
This persona rarely takes things at face value. They examine the details, pay attention to the little things, and believe the smallest inconsistencies often reveal the truth.
While others are comfortable making assumptions, they're the person asking one more question and making sure nothing has been overlooked. They're not big fans of unnecessary risks, and they'd much rather know the plan in advance than be surprised later.
Trust, but verify, is basically their life motto.
Microbiome
This persona could have been an investigative reporter in a past life, and they live by the saying “There’s more than meets the eye.”
They're naturally inquisitive, drawn to uncovering the stories, relationships, and details hiding in plain sight.
When others are nodding and agreeing, they're already digging deeper, asking questions, and piecing together the hidden picture.
Their curiosity makes them impossible to fool, and they never want to stop learning.
Tissue (BrainBits)
This persona knows that life rarely fits into a neat little box. When others see limitations, they see possibilities, and they're keen to find a different perspective or a creative solution.
They're the friend who remembers the details you told them 6 months ago, and gets you the bespoke gift that no one else thought of but is exactly what you needed.
They’re a jack of all trades AND a master of all.
Colony+AMI
This persona somehow knows what's coming before everyone else does. While others are reacting, they're already thinking three moves ahead and preparing for what's next.
They have a knack for staying organized, keeping people around them connected, and remaining unfazed in the face of chaos.
Sometimes it feels like they're a little bit psychic. In reality, they're just exceptionally tuned in.
tick@lab
This persona finds comfort in a well-made plan, a clearly defined process, and a checklist that's fully complete. Rules aren't restrictions to them... They're the reason the world runs smoothly.
While others are improvising, they're focused on keeping every detail exactly where it should be. They're the person who actually reads the instructions, follows them, and somehow enjoys it.
Some might call them a teacher's pet. They would absolutely take it as a compliment.
TAGCenter
This persona hates unnecessary steps and believes life works best when everything has a place, a purpose, and a process.
They're drawn to systems, routines that run smoothly, and people that remove complexity from their lives instead of adding to it.
If there's a faster, simpler way to do something, they've probably already found it.
Finding Yourself in the Mix
If you saw a little of yourself in more than one persona, you're not alone. Most of us are a blend of strengths, habits, and quirks that make us uniquely effective in our own way.
Want to meet the personalities behind our products? Hear our team's Product Personas and discover how our team brings these traits to life every day:
View Our Team Personas